The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.
We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In For the Culture , Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective, and built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book you’ll need if you want to influence people to take action.

lgrsnf/For-the-Culture-Marcus-Collins_1.pdf

lgli/For-the-Culture-Marcus-Collins_1.pdf

nexusstc/For the Culture/dd2c1e993a190848e7b9f5dd21939893.pdf

United States, United States of America

PS, 2023

producers:
calibre (4.99.5) [http://calibre-ebook.com]

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The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.
We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In For the Culture , Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.
Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA...
Title Page 2
Copyright 5
Dedication 9
INTRODUCTION 10
CHAPTER 1 UNPACKING CULTURE 24
CHAPTER 2 FINDING A CONGREGATION 53
CHAPTER 3 PREACHING THE GOSPEL 88
CHAPTER 4 MAKING MEANING 117
CHAPTER 5 MISSING THE CODES 147
CHAPTER 6 THE SPEED OF CULTURE 171
CHAPTER 7 THE IMPLICATIONS OF CULTURAL PRODUCTION 205
Acknowledgments 229
Discover More 232
About the Author 233
Praise for "For the Culture" 235
Bibliography 238

2023-05-05