Revised and updated edition of the leading graphic design textbook, with new examples, the latest tools, and many new illustrations.
From understanding graphic design fundamentals, to developing original concepts, to creating finished designs― Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Eighth Edition is updated with many new images and examples including apps, social media, magazines, websites, and books, presenting a comprehensive overview of the visual communications profession. Other updates in this edition include refreshed reading lists with more diverse practitioners, updated guidance, and media examples using the latest in graphic design software.
Graphic Design School , 8th Edition, covers the fundamentals of design including:
Color, typographic rules and typefaces, web design and layout, and app or social media design Information architecture, file organization, and content management The importance of coding requirements and SEO Case studies, designer biographies, and student assignments for testing skills and concepts Revisits traditional printing techniques such as risograph and screen printing Graphic Design School , 8th Edition includes full-color illustrations throughout, with pedagogical tools that focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.

lgli/Graphic Design School The Principles and Practice of Graphic Design.pdf

John Wiley & Sons, Incorporated

John Wiley & Sons, Inc., Hoboken, New Jersey, 2023

United States, United States of America

Eighth edition, Hoboken, New Jersey

Cover
Title Page
Copyright
Contents
INTRODUCTION
PART ONE: PRINCIPLES
CHAPTER ONE: RESEARCH AND CONCEPTS
Basics of research
Linear reasoning/lateral thinking
Exploratory drawing
Visualizing ideas
Theories of image and text
Audiences, markets, and concepts
Scheduling, organizing, and finalizing
Chapter 1: Assignments
CHAPTER TWO: FUNDAMENTALS OF COMPOSITION
Basics of composition
Form and space
Symmetry/asymmetry
Basic principles of design layout
Styles of layout
Pace and contrast
Size and format
Identity and extended systems
Photography and illustration
Chapter 2: Assignments
CHAPTER THREE: FUNDAMENTALS OF TYPOGRAPHY
Typography and meaning
The anatomy of type
Understanding and selecting typefaces
Spacing
Readability and legibility
Typographic emphasis and hierarchy
Typographic rules/boxes and ornaments
Text as image
Chapter 3: Assignments
CHAPTER FOUR: FUNDAMENTALS OF COLOR
Color terminology
Color legibility, contrast, and harmony
Color associations
Color as information
Chapter 4: Assignments
PART TWO: PRACTICE
CHAPTER FIVE: TOOLS AND TECHNOLOGIES
Photography basics and sourcing images
InDesign
Photoshop
Illustrator
Animate and After Effects
Chapter 5: Assignments
CHAPTER SIX: PRINT PRODUCTION AND PRESENTATIONS
Preparing files for print
Creating a convincing presentation
Paper stocks and finishing
Printed color
Print media
Digital printing
Correcting color proofs and press checks
Chapter 6: Assignments
CHAPTER SEVEN: WEB DESIGN
Project development process overview
Project structures
Web tools
Initial consultations
Information architecture (IA)
Flowcharts and wireframes
Common elements of a web layout
Designing for the Web
Mobile application design
Working with content management systems
Search engine optimization (SEO)
Online portfolios
Chapter 7: Assignments
CHAPTER EIGHT: EXPERT PATHS
Glossary
Bibliography
Online resources
Index
Acknowledgments
EULA

"This fully revised edition of "Graphic Design School" improves upon previous editions by providing a more fully developed introduction to the study of graphic design, firmly locating it within the professional activities it embraces. The book is organized into two main sections, principles and practice. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field." - product description.

2023-12-02