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English [en], .epub, 🚀/lgli/zlib, 2.5MB, 📘 Book (non-fiction), lgli/Watts, Steven - The People's Tycoon: Henry Ford and the American Century (Vintage) (2009, Knopf Doubleday Publishing Group).epub
The People's Tycoon: Henry Ford and the American Century (Vintage) 🔍
Knopf Doubleday Publishing Group, 12, 2009
Watts, Steven 🔍
description
How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.
Alternative author
Steven Watts
Alternative publisher
Golden Books Publishing Company, Incorporated
Alternative publisher
Random House, Incorporated
Alternative publisher
Vintage Books
Alternative edition
Penguin Random House LLC, New York, 2006
Alternative edition
United States, United States of America
Alternative edition
1st Vintage books ed, New York, 2006
metadata comments
lg_fict_id_1148208
Alternative description
Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of America's richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description
date open sourced
2022-08-16
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