International Sport Management, Second Edition, takes a comprehensive look at the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this second edition serves as an invaluable guide for students whose careers will require an international understanding of the relationships, influences, and responsibilities in sport management.
With a diverse editorial team and assembly of contributors from all corners of the globe, this text presents a truly international perspective and multiple viewpoints on the burgeoning subfield of international sport management. Each chapter showcases how sport operates in various geopolitical environments and cultures, and the text has been updated to address current issues in the industry:
International Sport Management, Second Edition, introduces students to the structure of governance in international sport and prepares them to apply management strategies in the business segments of sport marketing, sport media and information technology, sport event management, and sport tourism. Case studies and sidebars apply the concepts to real-world situations and demonstrate the challenges and opportunities that future sport managers will face on a regular basis. Instructors will find a suite of ancillaries: a test package, a presentation package, and an instructor guide with tips on incorporating the case studies into the course to maximize the practical learning experience.
With International Sport Management , both practicing and future sport managers will develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to excel in their careers.

MacIntosh, Eric W., 1977- editor; Bravo, Gonzalo A., 1959- editor; Li, Ming, 1959- editor

Eric W MacIntosh; Gonzalo A Bravo; Ming Li

Champaign, Illinois: Human Kinetics

United States, United States of America

2nd ed, Champaign, 2019

Second, 2019-03-05

This is a comprehensive textbook devoted to the organization, governance, business activities and cross-cultural context of modern sport on an international level. The contents cover key concepts and critical issues, sport in North America, sport in Europe, sport in Northeast Asia, and much more

xi, 444 pages : 29 cm
Previous edition: 2012
Includes bibliographical references and index

2023-10-09