English [en], .epub, 🚀/lgli/lgrs/zlib, 1.4MB, 📘 Book (non-fiction), lgrsnf/The_Demand_Revolution_-_Andreas_Von_Der_Gathen.epub
The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Busin esses (Management on the Cutting Edge) 🔍
The MIT Press, PS, 2024
Andreas Von Der Gathen; Nicolai Broby Eckert; Caroline Kastbjerg 🔍
description
How consumer desire for sustainability is powering the first demand-driven, transformative megatrend—and how business leaders can make the most of this important moment.
Sustainability is rocking the business world as profoundly as any global trend of the past, from electrification to digitalization. But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution , Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers—and taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend.
The first movers in the Demand Revolution will be able to create enduring competitive advantages and high entry barriers built around redesigned business model ecosystems and customer loyalty, the authors explain,...
Alternative filename
lgli/The_Demand_Revolution_-_Andreas_Von_Der_Gathen.epub
Alternative title
Demand Revolution: How Smart Companies Can Create Value from Sustainability
Alternative publisher
AAAI Press
Alternative edition
United States, United States of America
date open sourced
2024-10-09
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