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The illusion of choice : 16 1/2 psychological biases that influence what we buy 🔍
Harriman House Publishing; Harriman House, Petersfield, 2023
Richard Shotton 🔍
description
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 1⁄2 most important psychological biases that anyone in business needs to be aware of.
Alternative filename
lgrsnf/The Illusion of Choice - Richard Shotton.epub
Alternative filename
lgli/The Illusion of Choice - Richard Shotton.epub
Alternative filename
nexusstc/The Illusion of Choice: 16½ psychological biases that influence what we buy/42ea040352babb6593f41bf787a291ef.epub
Alternative title
Illusion of Choice: 17 1⁄2 psychological Quirks That Influence How We Behave
Alternative title
The Illusion of Choice: 17 1⁄2 psychological quirks that influence what we buy
Alternative author
Shotton, Richard
Alternative edition
United Kingdom and Ireland, United Kingdom
Alternative edition
FR, 2023
metadata comments
SoftArchive
metadata comments
{"isbns":["0857199749","0857199757","9780857199744","9780857199751"]}
Alternative description
The compelling new book by Richard Shotton, author of The Choice Factory . Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of Choice identifies the 161⁄2 most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more. Richard Shotton, author of the acclaimed The Choice Factory , draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer. You'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more. You simply cannot afford to miss The Illusion of Choice .
Alternative description
The compelling new book by Richard Shotton, author of The Choice Factory
Every day, people make hundreds of choices.
Many of these are What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?
These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.
The Illusion of Choice identifies the 16 most important psychological biases that everyone in business needs to be aware of today and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
Youll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit and much, much more.
You simply cannot afford to miss The Illusion of Choice.
date open sourced
2023-04-07
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