The big ideas that you’ll need to run your small business
So, you’ve decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all, with Getting Started in Small Business For Dummies . Turn your bright idea into a real-world success and have fun while you’re at it!
Planning is the trick for succeeding in small business. This process needn’t be daunting, especially if you can get the timing right, pick a strategy that works and chart a sound financial course. And if your best-laid plans go sideways, there’s always hope, and a practical way forward, right inside this book.
Decide whether small business ownership is right for you, and assess the viability of your business idea Devise a clear strategy so you can get ahead of the competition Master the marketing must-haves to build a successful brand Find that extra bit of profit with smart business decisions Hire the right employees and build a winning team This latest edition is fully updated to respond to Australia’s rapidly changing business environment, delivering an easy-to-understand guide which will help you get your business off the ground!

lgrsnf/Getting Started in Small Business For Dummies, 4th Edition.pdf

lgli/Getting Started in Small Business For Dummies, 4th Edition.pdf

Getting Started in Small Business for Dummies®, Fourth Australian Edition

Curtis, Veechi

John Wiley & Sons Australia, Limited

Wiley Publishing Australia Pty Ltd

Wiley & Sons, Limited, John

John Wiley & Sons Inc

--For dummies, Fourth Australian edition, Milton, Qld, 2021

Fourth edition, Hoboken, NJ, 2021

Australia, Australia

1, PT, 2021

lg3092943

{"edition":"4","isbns":["0730384853","9780730384854"],"last_page":192,"publisher":"For Dummies"}

Title Page
Copyright
Table of Contents
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Where to Go from Here
Chapter 1: Is Small Business for You?
Working for Yourself — A Dream Come True?
Working for Yourself — Reality Strikes
Factoring Yourself Into the Whole Deal
Staying Safe or Inventing the Wheel?
Getting Clued Up
Believing in Yourself
Chapter 2: Finding the Path that Works for You
Deciding What Path You Want to Take
Wearing Different Hats
Building a Business with a Life of its Own
Appreciating the Limitations of Your Business
Chapter 3: Creating Your First Business Plan
Getting Started with Your Plan
Step One: Describing Your Business
Step Two: Assessing the Environment
Step Three: Plotting Your Plan
Step Four: Selling Your Marketing Plan
Step Five: Describing Your Dream Team
Step Six: Presenting Financials
Chapter 4: Getting the Legals Right
Picking a Business Structure
Matching the Name to the Game
Protecting Your Brand
Registering with the Powers That Be
Working with Contracts
Negotiating Lease Contracts
Chapter 5: Projecting Your Profits
Forecasting Sales for a New Business
Understanding Costs
Forecasting Expenses
Building Profit Projections
Chapter 6: Marketing With Your Heart on Your Sleeve
Laying Down the Elements of Your Plan
Defining Who Your Customers Are
Analysing Your Competitors
Setting Sales Targets
Building Sales Strategies
Expanding Your Reach Offline
Keeping Yourself Honest
Chapter 7: Hiring Your First Employee
Becoming an Employer: The First Steps
Meeting Minimum Pay and Conditions
Playing Safe and Playing Fair
Creating a Positive Workplace
Chapter 8: Tracking Every Dollar
Figuring How Often to Do the Deed
Choosing Software that Fits
Creating Recordkeeping Systems
Keeping Track of How Much You’re Owed
Meeting Bookkeeping Deadlines
Budgeting for Tax
Chapter 9: Ten Tips For Getting Ahead
Focus on What Works
Remember You Need to Eat
Balance Reality against Ambition
Manage Growth Carefully
Play the Percentage Game
Recruit Staff Super Carefully
Deliver on Your Promises
Create a Customer Service Culture
Ask for (and Listen to) Feedback
Plan to Sell, Right from the Start
Index
About the Author
Connect with Dummies
End User License Agreement

**The big ideas that you’ll need to run your small business**
So, you’ve decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all, with __Getting Started in Small Business For Dummies__. Turn your bright idea into a real-world success and have fun while you’re at it!
Planning is the trick for succeeding in small business. This process needn’t be daunting, especially if you can get the timing right, pick a strategy that works and chart a sound financial course. And if your best-laid plans go sideways, there’s always hope, and a practical way forward, right inside this book.
* Decide whether small business ownership is right for you, and assess the viability of your business idea
* Devise a clear strategy so you can get ahead of the competition
* Master the marketing must-haves to build a successful brand
* Find that extra bit of profit with smart business decisions
* Hire the right employees and build a winning team

"Everything you need to know to take your first steps on the road to small business success. If you're thinking about starting your own small business but don't know where to start, or if you've recently started trading and have discovered that it's not as easy as you thought, [this] is the book for you! Now fully updated to include more information about developing online strategies, this easy-to-follow guide includes handy tips and tricks to help you develop your business idea and make it a success. Covers all the small business basics--from weighing up the pros and cons of being your own (and others') boss to getting the legal aspects right. Offers priceless pointers on how to research markets, identify a customer base, assess the competition and test new products and services. Provides expert guidance on how to create a winning business plan, formulate business goals and develop online strategies. Now includes expanded information on understanding financial statements and calculating profit margins and ratios."--Publisher

2021-08-22